Privacy Policy

Last Updated: July 21, 2020

This is the Privacy Policy ("Privacy Policy") of Signpost Inc. ("Signpost" or "us" or "we"). The Privacy Policy is designed to assist you in understanding how we collect, use, store and disclose information about you (“Information”) related to your use and access to the Signpost website at, any subdomains of, and any other website pages on which services are provided by us and the Signpost Solution (collective, the “Services”). Our Terms of Service, which incorporates by reference this Privacy Policy, governs your use of our Services, any content or information therein.


Information We Collect

We collect "Non-Personal Information" and "Personal Information." Non-Personal Information includes information that cannot be used to directly or indirectly identify you. Personal Information includes information that can be linked to a specific individual, such as a name and/or your business' name, address, telephone number, email address, payment information and other information which you submit to us through the Services.

How We Collect Information

We have collected the following categories of Information in the preceding twelve (12) months:

1. Information collected via Technology

We use “cookies” and other technologies to collect Information that enables us to better understand and improve the usability, performance and effectiveness of the Services.

In an effort to improve the quality of the Services, we track information provided to us by your browser when you view the Services, such as your Internet service provider, the website you came from (known as the "referring URL"), the type of browser you use, your operating system, the device from which you connected to the Services, the time and date of access, the pages viewed, time spent at our Services, the sites visited just before and just after using our Services, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are a feature of web browser (Internet Explorer, Firefox, etc.) software that allows web servers to recognize the computer used to access a site. They are small pieces of data that are stored by a user's web browser on one site to simplify subsequent interactions with that site by the same user or to use the information to streamline the user's transaction on related web pages. This makes it easier for a user to move from site to site and to complete transactions over the Internet. Cookies should make your online experience easier and more personalized.

Cookies are sent to a user's browser from our servers and are stored on the user's computer hard drive. Sending a cookie to a user's browser enables us to collect Information about that user and keep a record of the user's preferences when utilizing our services, both on an individual and aggregate basis.

Signpost uses both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

If you do not wish to transmit cookie information about yourself, you may turn off the cookie function in your web browser; please consult the "Help" section of your web browser to correctly do so. If you elect to turn off cookies, however, you may not be able to access certain features of the Services and your use of some portions of the Services may be affected.

Third Party Technologies

We use third parties’ analytic and tracking tools to better understand who is using the Services, how people are using the Services and how to improve the effectiveness of the Site and Service and their content[, and to help those parties serve more targeted advertising to you across the Internet or help us serve more targeted advertising to you]. Those third party companies may use cookies, pixel tags or other technologies to collect and store Non-Personal Information such as time of visit, pages visited, time spent on the Services, device identifiers, type of operating system used and other website(s) you may have visited. They might combine Information they collect from your interaction with the Services with Personal Information they collect from other sources. We do not have access to, nor control over, third parties' use of cookies or other tracking technologies.

Web beacons

Our Service contains electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Service is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.


Our Site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing it.

Other Online Tracking

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. We do not recognize DNT or respond to DNT requests.

2. Information you provide us by using the Site or Services

In addition to the information provided automatically by your browser when you visit the Site or use the Services, you may choose to provide us with Personal Information in connection with your use of the Services, such as your email address, name and your business' name, payment information and postal address. You may also submit information in connection with vouchers, including merchant, business or service name, location, offer descriptions, product names, store information, discounts, conditions of offers, restrictions and exclusions of offers, expiration date, or any other content relating to offers or promotions. If you purchase merchant vouchers via the Services, you may be required to provide sensitive billing information including credit card information and billing address. To use elements of the Services you may need to create a merchant profile. You can create a profile by registering directly through the Site and entering your email address, and creating a user name and a password. By registering, you are authorizing us to collect, store, use and disclose your email address in accordance with this Privacy Policy.

No Use of Our Site by Persons under 13

The Site is not intended for use by anyone under 18, except with the explicit permission and under the supervision of a parent or guardian who accepts full legal responsibility for the minor's use. No person under 13 should disclose information on this Site. Signpost doesn't knowingly collect or use Personal Information from children under 13. If a child under 13 has provided us with Personal Information without parental or guardian consent, the parent or guardian should contact us at the email address provided below in the Contact Us Section to remove the information and opt out of promotional opportunities. You may learn more about protecting children's privacy online by visiting

How We Use and Share Information

Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for Signpost, such as third party payment processors, advertisers of your content and service providers who send communications to you on behalf of Signpost. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us enables us to provide the services you request and to help us communicate with you. For example, we use Personal Information to contact users in connection with the provision of Services to users, in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

Non-Personal Information

We use Non-Personal Information to help us improve the Services and customize the user experience. We use Non-Personal Information to provide the Services, including the creation and marking of vouchers. We also may aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties if necessary to provide or improve user-facing features.


We maintain a Signpost blog, available at, to provide our users and clients with information about our Services and related marking trends. If you post to the blog, you should be aware that any Personal Information submitted can be read, collected or used by any person who visits the blog. We are not responsible for Personal Information or any other information you chose to submit to this forum. To request removal of your personal information from our blog contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

If you choose to comment on posts in the blog through Twitter and/or Facebook, we do not receive access to your Personal Information from those sites. Comments to our blog may not contain spam or profanity and should be related to topics and posts contained on the blog. We reserve the right to moderate any user-submitted comments and to edit or remove any comments that do not meet these guidelines. We reserve the right to use, reproduce and share user or client submitted comments in any form.

Mergers, Acquisitions and Similar Business Transactions

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy.

Sharing Information with the Government or As Otherwise Required by Law

We may also use or disclose information collected on the Site to protect our Services, resolve disputes or investigate problems. We may disclose or access such information when we believe in good faith that the law requires it such as to comply with a subpoena, or if we consider it necessary to maintain the Services and improve our products and services.

How We Protect Information

We implement security measures designed to protect your information from unauthorized access, disclosure or accidental loss or destruction of Non-Personal Information and Personal Information, including credit card information. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. Although we take reasonable steps to safeguard and prevent unauthorized access to your Personal Information, we can't be responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will prevent such access. By using visiting our Site and using our Services, you acknowledge that you understand and agree to assume these risks. Communications you may have with us via email or U.S. Mail may not be secure unless we advise you that security measures are in place prior to your sending information. Therefore, if you choose to communicate with us through these means, you are assuming the risk of doing so and we request that you do not send or post sensitive information through these means.

As part of the Services, we may provide links to or compatibility with other websites or applications. Some of these sites may even be co-branded with the Signpost name or logo. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Services. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Services. The privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

Changes to our Privacy Policy

Please read the Terms of Service and this Privacy Policy carefully. Signpost reserves the right to change this Privacy Policy and our Terms of Use at any time. We will post changes to our Privacy Policy on our the Site. We will also notify you of any significant material changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our Site. Significant changes will go into effect 30 days following such notification. Otherwise, changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates. The effective date of the latest version of the Privacy Policy will appear on this page.

International Users

This Site is hosted and operated in the United States of America. Those who access or use the Site or the Services from other jurisdictions do so at their own choice and risk and are solely responsible for compliance with local law. Please note that the personal information you submit to our Site will be transferred to and stored in the United States to be processed by us so we can provide this Site and the Services to you as set forth in this Privacy Policy and the Terms of Service.

If you are not a resident of the United States, you acknowledge and agree that we may collect and use your personal information outside your home jurisdiction, and that we may store your personal information in the United States. Please note that the level of legal protection provided in the United States or other non-European countries in which you may access our Site or use the Services may not be as stringent as that under European Union privacy standards or the privacy laws of some other countries, possibly including your home jurisdiction.

Contact Us

If you desire not to receive information about products or services we think may be of interest to you or if you wish to access, delete or correct you information, please send us an email to

If you no longer wish to receive promotional offers or communications from us, you may follow the unsubscribe instructions contained in the email communications you receive or you may contact us at

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

California Privacy Rights

California residents, subject to certain exceptions and applicable law, may have certain rights in relation to information we process about you. We do not sell your Personal Information to third parties, as that term is defined in the California Consumer Privacy Act (“CCPA”).

Your Rights under the California Consumer Privacy Act

  • You may have the right to request that we tell you what personal information we collect, use and disclose about you.
  • You may have the right to have access to the information listed above;
  • You may have the right to request the deletion of your personal information. We will retain the personal information if there are valid grounds under law for us to do so (e.g. for the defense of legal claims or freedom of expression), but we will let you know if that is the case; and
  • You have the right not to be discriminated against if you exercise any rights conferred on you by the California Consumer Privacy Act of 2018.

Additional California Residents’ Rights

If you are a California resident under the age of 18, you may request to have your posted content or Information removed from the publicly-viewable portion of our Services, including our blog, by sending an email to Signpost, including your name and the history of your relationship with Signpost in the body of the email. Content or Information may not be removed from our systems or databases. In certain situations, content or Information cannot be removed.

California law permits visitors who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.

Exercising Your Rights

You may contact us in relation to these rights by:

  • Emailing Signpost at
  • Sending a letter addressed to Signpost, Attention: Privacy Policy Administrator, 275 7th Avenue, Suite 1701, New York, NY 10001 or
  • Calling us at +1 (855) 606-4900.

To protect your privacy and security, we will also take appropriate steps to verify your identity before granting you access to the Personal Information we collect, use and disclose about you or deleting your personal information. In some cases, we may also need you to provide us with additional information, which may include Personal Information, if necessary, to verify your identity and the nature of your request.

Under the CCPA, you may also designate an authorized agent to submit a request on your behalf. We may request that your authorized agent have notarized written permission from you to make requests on your behalf and may need to verify your authorized agent’s identity.

Last Updated: July 21, 2020

275 7th Avenue, Suite 1701
New York, NY 10001